Melissa Hoyer
The renowned Langham Hospitality Group has unveiled a global campaign for its
flagship hotel brand, The Langham Hotels and Resorts, which marks its 160th anniversary this year.
Punctuated by the tagline ‘Your Story. Our Legacy’, the campaign celebrates the lives of leading
artists, architects, athletes, writers, chefs, designers and other cultural icons who have stayed and gathered at The Langham’s properties across the world and, in doing, helped form its identity.
Athletes Cheung Ka Long and Wang Shun have appointed as Langham Luminaries.
The campaign is rooted in history that begins with the founding branch of The Langham in London, which was opened by the then-Prince of Wales in 1865 and has since served as a meeting place for
prominent personalities, including Charles Dickens, Winston Churchill, George Orwell, Oscar Wilde, Mark Twain and Napoleon the Third.
At the same time, The Langham’s hotels have been equally welcoming of great minds in earlier stages of their journeys. This philosophy of embracing both
new visionaries along with those who have already achieved recognition is essential to the brand’s inventive DNA.
“For over a century and a half, The Langham has opened its doors to changemakers and tastemakers who have defined their eras and enriched the cultural landscape,” Langham Hospitality Group Chief
Executive Officer Bob van den Oord said.
“Their stories form the backbone of the brand’s legacy, which underpins its stature as an enduring symbol of luxury hospitality. This campaign is not just a tribute to those narratives, but a prelude to the milestone celebrations of The Langham’s 160th anniversary later this year.
The new campaign will present The Langham to audiences worldwide through a selection of the aforementioned ‘Langham Luminaries’, whose affinity for the brand has brought them through the doors of its hotels as both guests and revellers.
Their stories will serve as exemplars of the way all guests contribute to The Langham’s legacy as the setting for life’s most unforgettable moments.
The opening phase of the activation will showcase the stories of Hong Kong fencer and two-time gold
medallist Cheung Ka-long, and mainland Chinese swimmer and individual medley champion Wang
Shun.
These will be followed by subsequent phases centred on icons from other professions, including acclaimed photographer, Douglas Friedman; the renowned architect and grandson of
Mies van der Rohe, Dirk Lohan; and the creative directorial duo of Laura Kim and Fernando J. Garcia.
Visit: langhamhotels.com
