Trinny London launches skincare

Chapter 1: Cleansers

“It’s here! My passion for skincare has come to life. Everything I have learnt over the last 40 years has been
included in our truly innovative formulations to give you sensational skin, every day. I am so excited to take you on
this journey – starting with our two, highly active cleansers.” – Trinny Woodall, Founder & CEO

After four years of incredible growth, Trinny London is moving to the next level and bringing its customers the new
category they ask for the most: skincare.

Trinny Woodall knows skin. Over the last thirty years Trinny has tried thousands of products, spoken to the
industry’s best experts and found what really makes a difference. She has learnt the value of taking time to
understand the ins and outs of a category that can be very overwhelming.

It’s the reason why Trinny London has chosen to launch its skincare collection one category at a time. The goal is
to demystify the world of skincare by dividing it into easy-to-understand chapters so that every individual fully
understands their skin and what it needs. Trinny London will guide you through the journey with language you can
understand, from application tips to science and the steps of your daily routine.

Why start with cleansers? A clean canvas is your first and most important step – without a good cleanse, the rest
of your products simply won’t work to their full potential. Cleansers can often be overlooked in the grand scheme
of a full routine, but it’s so important they get the attention they deserve. Trinny London has formulated two
luxurious, refillable cleansers that make cleansing your face an active ritual to look forward to.

Be Your Best Enzyme Balm Cleanser is oil-based to nourish skin and melt away makeup, and Better Off
AHA/PHA Gel Cleanser
is formulated with liquid exfoliants to go a little deeper and nudge off dulling dead skin
cells. Used together or alone they leave your skin perfectly prepped for your next step.

Be Your Best Enzyme Balm Cleanser: 

Be Your Best is the brand’s luxurious, oil-based transforming balm created to remove the day, from your most stubborn eye makeup to that last bit of SPF. Designed to boost radiance and nourish, the formula is kind to your microbiome for happier, healthier-looking skin, while the free T-Towel muslin cloth provides an extra deep clean. 

How it works: 

Known for their skin-loving properties, almond and jojoba oils and natural glycolipids help to remove the toughest of makeup, SPF and pollution, while pineapple enzyme gently helps to exfoliate and boost radiance. The skin nutrient almond, borage and linseed oils, full of easy-to-absorb goodness, leave your skin feeling nourished and well-cared for. Meanwhile, the prebiotic complex contributes to the perfect environment for your good skin microflora (think good gut health, but for your skin) to help support your skin’s natural defences. 

Skin goal:                   Clean, nourished skin 

Skin type:                   All, especially normal to dry 

Targets:                      Stubborn makeup + dull skin 

Good to know:          Ideal for removing eye makeup

Better Off AHA/PHA Gel Cleanser:

Better Off is the brand’s exfoliating conditioning gel that allows you to go a little deeper with your cleansing ritual.
Its active, kind-to-skin formula works to thoroughly clean without stripping your skin, gently exfoliating to help
reveal your natural glow.

How it works:

Natural quillaja and oat amino acids work to cleanse makeup, SPF, dirt and pollution, while lactic acid and malic
acid (AHA exfoliants) help to slosh away dead skin cells to create even skin texture. Lactobionic acid (a PHA
exfoliant) is known to gently exfoliate and hydrate, and natural inulin helps to create the perfect environment for
your good microflora to thrive in.

Skin goal:   
                Clear, glowing skin

Skin type: 
                  All, especially normal to oily

                     Excess oil + clogged pores

Good to know:   
       Gently exfoliating

The art of the double cleanse:

Double cleansing is simply cleansing your face twice, but it’s the foundation to good skin as it ensures your skin is
properly clean and allows the rest of your routine to work harder and go deeper. Treat your skin to a double
cleanse in the evenings – start off with Be Your Best Enzyme Balm Cleanser to remove the day (including your
eye makeup and SPF), then follow up with Better Off AHA/PHA Gel Cleanser to gently exfoliate and nourish
your skin.

Trinny’s signature Wake Up massage:

Take deep breaths and enjoy the aroma of Be Your Best Enzyme Cleanser.Sweep your hands across your
cheeks and down onto your neck, creating small circles with your fingertips. Smooth your hands across your
jawline, to the ear and down your neck. Repeat this action in front and behind your ears. Create scissor actions
across your forehead, upper cheeks and mouth, then lift your eyebrows and try to blink repeatedly.

Trinny London Be Your Best Enzyme Balm Cleanser ($60)

Trinny London Better Off AHA/PHA Gel Cleanser ($50)