MECCA’s first Australian fragrance brand, Troye Sivan’s Tsu Lange Yor has launched.
Tsu Lange Yor was independently founded by Troye Sivan and his brother Steele in Carlton, Melbourne.
The brand’s proud Australian imprint is evident in all facets from design collaborations to ingredients and inspiration.
Yiddish for ‘to long years’ and ‘to good years’ Tsu Lange Yor is ‘a brand for the self and the sanctuary, a timeless exploration of beauty and belonging that offers unique fragrances and home objects to support creativity and self-expression’.
Bespoke scents and unique designs are in high demand as the fragrance industry witnesses a growing trend towards personalisation and fragrance ‘wardrobing’.
At MECCA, they’re always about finding the most interesting brands out there that are completely new to the game. Enter Tsu Lange Yor.
As MECCA’s first Australian fragrance brand, the company wanted to highlight the many local creatives involved in unique design and fragrance formulations.
“Partnering with MECCA feels like a celebration of where we’ve come from and validation of our choice to root Tsu Lange Yor entirely in Australia – from inception to production,” says Troye.
“To be their first Australian fragrance label, and representing all the local and creative people we’ve worked with on such an iconic platform really fills me with pride.”
From July 30, Tsu Lange Yor’s fragrances, candles and home objects will be available at select MECCA stores and online at wwwmecca.com
