Current insights from BIS Oxford Economics uncover that Australians are spending more than $3.2million daily by drinking bottled water at home, contributing significantly to household plastic waste.

Almost 10% of Australian households depend on bottled water for their main source of at-home drinking water.  This is highest amongst those aged 35 – 54 (58%) and millennials (57%). By choosing single-use plastic bottled water over tap water, especially at home, Aussies are contributing 666,000 tonnes of plastic household waste to the nation’s annual total.

To help Australians save money and reduce plastic waste, global expert in water filtration systems, BRITA has announced its latest initiative, ‘Get Your Jugs Out’, starring Australian comedian, Celeste Barber. The quirky yet completely relatable campaign encourages Australians to make the switch from bottled water to great tasting filtered tap water, using a BRITA water filter jug.

On the launch of the campaign, Celeste Barber says, “I’m proud to be working with BRITA and encouraging Aussies to Get Their Jugs Out! Using a BRITA filter Jug is a no brainer, not only do you get pure and fresh tasting water at home, you save money, and reduce your household’s contribution to single-use plastic waste.”

The “Get Your Jugs Out” campaign features two scenes in the familiar style of Celeste’s Instagram content #CelesteChallengeAccepted, mocking the fake perfection of a model whilst keeping it real. Each video concludes with Celeste rallying viewers with the line “So come on Australia, Get Your Jugs Out, and say yes to BRITA filtered water!”

Nadine Miller, Marketing Director at BRITA Australia says, “At BRITA, it is our vision to change the way people drink water sustainably by offering a simple solution to switch from using single-use plastic bottles at home for their drinking water consumption to a better and smarter way to drink filtered water, by using a BRITA jug to filter their tap water.

Ms Miller added, “Our Australian water consumption insights demonstrate just how important and easy it is for households to make the switch from bottled water to a BRITA water filter jug at home. This will not only save them money, but also ensure they’re doing good for the environment, simply by reducing the amount of plastic water bottles used at home. Celeste couldn’t have said it any better, “so come on Australia, Get Your Jugs Out and say yes to BRITA filtered water.”

Source: BRITA