Qantas began incentivising Frequent Flyers to fly carbon neutral in early July with an offer of 10 Qantas Points for every dollar they spend on reducing their carbon footprint. It is the highest standard earn rate of any Qantas Frequent Flyer initiative.

In the short time that Points have been on offer, Qantas has seen a 15 per cent increase in frequent flyers choosing to offset their flights and rewarded them with over one million Qantas Points for flying carbon neutral.

To help grow their Fly Carbon Neutral program, Qantas partnered with the Harvard University Sustainability, Transparency, and Accountability Research (STAR) Lab to better design and communicate sustainability initiatives.

The STAR Lab brings together a group of scholars at Harvard University who research and assess new business initiatives aimed at improving accountability, sustainability and generating positive social and environmental impacts.

Qantas Loyalty CEO, Olivia Wirth: “We know how much Australians value Qantas Points and how they can influence the choices people make as consumers.It’s great to see the power of points motivating customers to offset their flights and helping us towards our goal to halve our net emissions by 2050. Around 10 per cent of our customers already choose to offset their flights, which is one almost every minute. We’re hoping the added incentive of Qantas Points will continue to drive numbers higher as awareness of the initiative grows. The initial increase we’ve seen is really encouraging.”

There are 40 projects around the world that Qantas buys carbon credits from. More detail on those projects can be found here:

Source: Qantas