Atoìr by Lara Worthington: Release 01 | Part 2 Set To Drop August 11th
Australia-based, global-reaching fashion label Atoìr will launch Release 01 | Part 2 of its new four-part collection in collaboration with Australian Model, Philanthropist, Entrepreneur and Mother Lara Worthington. Shop Release 01 | Part 1 HERE.
Atoìr by Lara Worthington is a nod to nineties nostalgia reimagined for the modern individual, featuring gender-neutral silhouettes, sleek lines and asymmetric detailing. On collaborating with Worthington on the collection, Atoìr Creative director Cynthia Farchione sought to emulate the Share The Base founder’s effortless yet elevated style,
“We wanted to make the collection slot seamlessly into Lara’s personal wardrobe, which consists of a mixture of cool and classic investment pieces that pay homage to the nineties.”
She continues, “Her go-to pieces are a hybrid of enduring minimalist looks that are functional, easy to wear, and can be dressed up or down — a sartorial mentality that aligns perfectly with Atoìr’s brand philosophy.”
An ode to perennial power dressing with a modern twist, Atoìr by Lara Worthington comprises classic and oversized tailoring, which sits alongside romantic silk slip-dresses, figure-hugging bodysuits, miniskirts and sheer panelled basics. Colourwise, bold electric greens, rich aubergine, brick red, and pale citron complement a solid colour palette of vanilla, sand and black. Worthington explains:
“For day-to-day, my style tends to be a touch more on the masculine side, so for all parts of the collection, I sought to fold in the naturally feminine elements of Atoìr with my own aesthetic, bringing the sartorial characteristics together.”
Worthington continues on her inspiration behind the collection,
“Different stereotypes have always inspired me. I like the tomboy, sexy secretary, the punk, the biker, the goth, the club kid. What’s interesting about stereotypes is that people can easily relate.”
For Farchione, collaborating with New York-based Worthington felt like a natural progression for the brand, which has been steadily growing its global customer base since launching in 2018. Farchione elaborates,
“As a brand, we are always looking to extend our offering and present our growing customer base with something new on the fashion front. After a small break from collaborating externally, we felt it was time to mix things up again and join forces with an influential name in the global fashion arena.”
While Worthington lives abroad, the creative process behind Atoìr by Lara Worthington was entirely collaborative, with Worthington and Farchione agreeing from the beginning that both would be involved in all phases of the operation. Due to in-person limitations, most of the pair’s work took place via zoom meetings and through the exchange of countless DHL parcels. Once garment shapes were decided, Atoìr sourced fabric variations and sent them to Worthington for final selection before commencing construction. Farchione reflects,
“Lara has been very involved in every part of the design process, from the garments to the concepts relating to swing tags and packaging to campaign imagery ideas. We were lucky to meet Lara in Australia earlier this year, where we created the campaign imagery alongside an amazing creative team.”
Atoìr is an Australian-based fashion label established in 2018 by multidisciplinary creative director Cynthia Farchione.
Renowned for blending current trends with classic silhouettes, the brand has built a global reputation for sophisticated design and tailoring delivered with a discerning edge.
Each collection consists of enduring fashion staples reimagined for the contemporary woman. A stylistic exploration of duality and contradiction, playful detailing and bold colour palettes infuse a sartorial sense of Joie De Vivre into capsule collections of timeless design.
Atoìr by Lara Worthington, Release 01 | Pt 1, is available now. Release 01 | Pt 2 is available at 7pm AEST, August 11th. Both collections are available via atoir.com.au and selected retailers.