Happy 10th birthday to the #hashtag

On 23 August, 2007, the #hashtag was born on Twitter. That’s right, the stalwart of our internet culture, one of the most widely used and recognised symbols in the world, was invented almost by accident.

Ten years ago, Chris Messina @chrismessina Tweeted #barcamp, the first time a hashtag was used to bring a group together.

Since then you might say it’s caught on. Globally, an average of 125 million hashtags are shared every day on Twitter. The most Tweeted hashtag in 2007 was used around 9,000 times. The most-used hashtag so far in 2017 was used over 300 million times.

Suzy Nicoletti, Managing Director of Twitter Australia, said “When anything happens in the world, it happens on Twitter, and the hashtag is a perfect example of this. The hashtag changed everything — over the past ten years, it has become one of the most widely recognised and used symbols in the world. It created new ways to communicate, to share, and to build communities.

“When you look at some of Australia’s top Twitter hashtags, you’ve got everything from social movements like #illridewithyou, to passionate fans of #5SOS, iconic sporting events like the #MelbourneCup and the ever-trending #auspol. It’s a mix that speaks to our unique culture, sense of identity and sense of humour. It’s #whatshappening.”

Here are some of the top facts about hashtags in Australia:

  • We’ve Tweeted almost half a billion times with hashtags showing the love for homegrown boy band 5 Seconds of Summer (Yes. Just under half a billion.)
  • Aussie political junkies have used the #Auspol hashtag 3.5 million times
  • One of the biggest movements to start on Australian Twitter over the last decade is #putoutyourbats, a global movement where cricket fans (and people who weren’t cricket fans for that matter) shared pictures of cricket bats to honour the death of cricketer Phillip Hughes.
  • It started in Australia and spread all around the world — beginning with this tweet.
    #illridewithyou was also huge, when Aussies banded together to say no to racially motivated violence after the Sydney Siege. It all started with one Tweet that quickly gained momentum.

And around the world?

  • The most Tweeted television show hashtag of all time is #TheWalkingDead
  • The most Tweeted about movie hashtag of all time is #StarWars.
  • The most Tweeted gaming hashtag of all time is トレクル (TreCru/Treasure Cruise) with over 269 million uses of the hashtag.
  • The first #Followfriday was on Jan 16, 2009, and there have been over half a billion #FF (or #followfriday) uses since then.
  • The first use of #nowplaying/#np was a Tweet about the song “Open your Heart” by De Lavender Diamond in 2007. #NowPlaying (or #np) has been Tweeted more than 1 billion times.


  • The most Tweeted global sporting event hashtag is the #Euro2016
  • The most Tweeted sporting event hashtag in the US is the #SuperBowl.
  • The most Tweeted about league hashtag is #NFL.
  • The most Tweeted team hashtag is #MUFC.

Award Shows:

  • Five of the biggest hashtags of the past ten years stem from fans Tweeting while they watch award shows — whether Tweeting to vote for an award or live Tweeting the event, together, these five hashtags were used over 3 billion times. #MTVHottest #MTVStars #KCA #iHeartAwards #BestFanArmy
  • Some of the biggest hashtags used to vote for artists included: #BTSBBMAs #EMABiggestFansJustinBieber #EMABiggestFans1D #vote5sos

Join the celebration from 2pm AEST on 23 August by Tweeting with #hashtag10 because… let’s be honest, where would you be without #ThrowbackThursday to give you an excuse for posting endless pics of your last holiday?

Using #hashtag10 will activate a 24-hour custom emoji to celebrate the 10th birthday of the hashtag.

Source: Twitter

Paul Kelly takes over the Forecourt of the Opera House

The Sydney Opera House will honour Australian rock royalty in November when Paul Kelly takes over the forecourt in the grandest headline performance of an illustrious career.

Kelly’s long overdue appearance on Sydney’s legendary harbourside stage follows the release of his 23rd album, with a legendary opening line-up of Grammy-winning country legend Steve Earle and Sydney’s own Middle Kids.

On Life Is Fine – just this weekend declared his first #1 album – a man who has written a fair whack of this country’s soundtrack comes full circle, channelling the sizzling energy of The Messengers, his original band and one of the defining sounds of the 80s.

“Kelly’s back with a record that recaptures the energy of his early days,” The Guardian declared, “and it’s packed with gems.”

His Forecourt debut caps an unforgettable 2013 residency of five sold-out Concert Halls with Neil Finn, which The Australian called “stark and sublime … a beautiful marriage from two giants of song,” and a career that spans five decades, concept albums and Top 40 singles.

Along the way, Kelly has garnered an enviable collection of awards – including ten ARIAs, a Hall of Fame accolade and an Order of Australia medal – without ever slowing. In 2010, he laid his life bare in a self-proclaimed “mongrel memoir” How To Make Gravy.

In 2012, he released a song-cycle of love stories told from multiple perspectives, Spring and Fall, and in 2016 alone issued his love letter to Shakespeare, Seven Sonnets & A Song, and Death’s Dateless Nights, featuring the songs he and Charlie Owen have performed at funerals.

Meanwhile, Kelly has been introduced to a new generation of fans through A.B. Original’s Like A Version cover of Kelly’s classic Dumb Things, featuring the man himself, reprised in a headline performance at Splendour in the Grass.

“Paul Kelly is a giant of modern Australia,” said Ben Marshall, Head of Contemporary Music at “Paul Kelly is a giant of modern Australia,” said Ben Marshall, Head of Contemporary Music at Sydney Opera House, “a people’s poet laureate examining and feeling the experiences, aspirations and problems – both large and small – of everyday Australians. He is a true artist, one who deals in honesty, even when a story is the lie that tells the truth.

“A renowned perfectionist whose star is remarkably at its ascendant now, 40 years into a life lived in public – as amply demonstrated by the magnificent Life Is Fine, confirmed in the last 48 hours as his first ever #1 album. Be there on the steps of the Sydney Opera House late this spring to witness the master storyteller at the height of his powers.”

Source: Sydney Opera House

Audi Hamilton Island Race Week Reveals Stellar Line Up for 2017

Australia’s most coveted lifestyle event, Audi Hamilton Island Race Week, will hit the shores of Hamilton Island from August 19 to 26, 2017. And I’ve been very kindly invited up there for a a few days next weekend to give you a peek at all the action.

After devastating Cyclone Debbie hit the island, it has gone to great lengths and effort to get back to business as usual.

Hamilton Island will be transformed into a hub of activity, playing host to Australia’s most competitive sailing competition and an exceptional line-up of social events to celebrate the best of the Australian lifestyle.

Now in its 33rd year, the iconic event is renowned for bringing together professional and amateur sailors, families, foodies, celebrities and style leaders for a hectic week full of incredible events and festivities, against the picturesque backdrop of the Great Barrier Reef.

The 2017 Audi Hamilton Island Race Week is an extremely important milestone for Hamilton Island following on from Tropical Cyclone Debbie earlier in the year. The event will bring together locals and visitors to celebrate the island’s resilience and revival.

Hamilton Island’s CEO, Olympic and world champion sailor, Glenn Bourke, said that the support for this year’s event will be seen as a huge ‘thank you’ to the island’s 1200 staff.

“One of our first priorities after we emerged into the outside world and saw the carnage the cyclone had wreaked with its 260kph winds was to establish goals,” Bourke said, “and one of the highest on the list was for us to be ready for Audi Hamilton Island Race Week.”

“Within days of the cyclone we had our 1200 staff and 300 contractors from the mainland combining their energies and initiating the recovery process. It goes without saying that our wonderful staff have gone above and beyond the call of duty to make sure everything possible is in readiness for Race Week. I’m sure the sailors and Race Week visitors will appreciate their efforts as much as the island’s owners, the Oatley family, and I do. At the same time I want to thank everyone visiting us for Race Week for their wonderful support.”

Premium automotive brand, Audi, returns this year as principal partner of the event for the 12th year running. In addition to creating exceptional experiences for customers and investors on Hamilton Island, the company in collaboration with Hamilton Island, will host several of its diverse portfolio of ambassadors including Race Week veterans, Collette Dinnigan, Matt Moran, Kylie Kwong, Shannon Bennett and Guillaume Brahimi.

“We are extremely proud to play a role in bringing this progressive and very premium event to Australian audiences,” said Paul Sansom, Audi Australia’s Managing Director.

“The combination of competitive yacht-racing, inclusive onshore activities and exclusive social events makes AHIRW one of Australia’s best lifestyle events. It’s my first year at the helm of Audi Australia and this event is a standout within the Audi world. The success of this year’s event is down to the dedication and hard work of the Hamilton Island staff – and the best way to show our appreciation in the face of recent adversity is to ensure it’s the best year yet!”

To date, over 200 boat entries have been registered to compete and this number is set to soar with predictions of even reaching the previous record fleet of 240 entries in 2016. While the racing takes place, on shore, there will be an exciting line-up of activities that are open to the general public along with ticketed and VIP events.

Hamilton Island will be working with Beard Season’s Jimmy Niggles and QIDERM to offer free skin checks to sailors throughout the event – a first for Race Week. Paspaley will return this year with their exclusive pop up boutique at the Yacht Club and Audi will offer a unique off road driving experience on island in the all-new Audi Q5 SUV, as well as complimentary transfers around the island in its fleet of brand new Q5 vehicles.

The full schedule of 2017 Audi Hamilton Island Race Week activities can be viewed at hamiltonislandraceweek.com.au

Source: Hamilton Island Race Week

House of Wellness to Launch National Tv Show Hosted by Ed Phillips and Zoe Marshall

The House of Wellness Brand is gearing up for its first formal foray into the world of television, with the debut of House of Wellness (HOW) TV this Sunday 27 August at 10am on Channel 7’s 7TWO.

The free-to-air program sponsored by retail powerhouse Chemist Warehouse Group, will be filmed out of Sydney and hosted by a dynamic duo, media personality Zoe Marshall and veteran TV and radio presenter Ed Phillips.

Former Nova radio host, fashionista and health and fitness fanatic Zoe says she’s thrilled about her debut TV role. “It’s a dream come true, working in the health industry is what I love most,” she says. “I have such a passion for health and wellbeing, so to be able to learn about this at work every day, explore and discuss it on The House of Wellness is really exciting for me.

“I’m really looking forward to working with the boys, as I feel I can bring a different energy to Ed and Gerald. I am mad about learning about the human body from psychology right through to meditation and holistic practices. “I love learning about different elements of health and well-being and being a part of The House of Wellness team means I get to take part in learning from a wealth of knowledge from Gerald and our contributors, alongside our viewers,” Zoe says.

HOW TV follows the outstanding success of the HOW radio program on the Macquarie Media Network, which launched in 2016 and the HOW print arm that reaches over 7 million Australians. In addition, HOW will extend to an online platform, www.houseofwellness.com.au, which will officially launch at the end of August to compliment the HOW stable, and encourage Aussies get well, stay well, live well, and look fabulous.

Weekly episodes will feature an interactive slice of TV goodness brimming with information and entertainment, designed with one thing in mind, to help Australia ‘Live Well’! HOW TV Host, Ed Phillips adds: “I’ve lived and breathed health and fitness all my life competing in surf and lifesaving so it’s great to continue that involvement through The House of Wellness.

“As a father and family man, health is an important part of my life and to be able to bring some of Australia’s top experts together and share their expertise to our viewers is a show I’m delighted to be a part of. “I’m looking forward to being a part of The House and Wellness team and being able to connect our experts to our viewers! It’s a great interactive way to help educate and advise our audience,” Ed says.

Each week Ed and Zoe will explore the world of health and wellbeing, inviting celebrity friends to drop in, including specialist house guests who will offer up a world of expert viewpoints. The show is full of ready-to-use, take-home information on everything from raising your kids, keeping beautiful inside and out, staying fit, ageing gracefully and the A to Z of every vitamin under the sun.

Chemist Warehouse COO Mario Tascone says: “At Chemist Warehouse we are committed to inspiring Australians to live a healthy and happy life and focus on bringing easily accessible everyday wellness solutions to all Australians. “We’re very proud to announce our major sponsorship of HOW TV where we will provide consumers with vital information and wellness tips on a weekly basis.

“We entered into the media landscape initially with sponsoring the launch of the HOW print lift out with News LTD, followed by HOW radio in 2016 and now we’re really taking it up a notch by bursting onto the TV scene,” Mr Tascone says.

Peter Charles, Seven’s Southern Market Sales Director says “We are thrilled and excited about welcoming the House of Wellness brand to our screens. In partnership with Chemist Warehouse we are passionate about bringing our viewers meaningful content that all Australian’s can benefit from.”

Source: The House of Wellness

Land Rover Announced as Host Venue Partner for Hamburg Act of 2017 Extreme Sailing Series

The Extreme Sailing Series™ returns to Hamburg for the third successive year, from 10 – 13 August, for the fifth Act of the 2017 season which will be presented by the Series’ Exclusive Automotive Partner, Land Rover.

In addition to thrilling on-the-water action, the free-entry public Race Village will feature a number of exciting Land Rover activations to entertain the thousands of spectators that are expected to attend the event.

Christian Uhrig, Marketing and Communication Director of Jaguar Land Rover Germany said: “We are very pleased that the Extreme Sailing Series again features as a highlight in Hamburg’s calendar of events. The event is sure to excite spectators with high-class sailing in a setting that creates a stadium atmosphere.”

The iconic British 4×4 manufacturer has been a partner of the Series since 2013, with the Extreme Sailing Series providing a natural platform to showcase the Land Rover brand through its unique sponsorship opportunities, both in the public Race Village and the VIP Extreme Club.

“I have no doubt that Hamburg will, once again, deliver exhilarating racing on the demanding racecourse on the Elbe. We, at the Extreme Sailing Series, are delighted to announce that this year the Act will be presented by Land Rover,” said Series Event Director Andy Tourell.

“Our long-standing partnership remains as strong as when it was established four years ago, due to our shared core values. We are delighted to see that relationship continue to develop with collaborations such as this in Germany, one of Land Rover’s key territories,” added Tourell.

The Land Rover Experience Zone, and the opportunity to test drive Land Rover vehicles, will allow guests to experience first-hand the on and off-road capabilities of the new Land Rover Discovery.

Land Rover’s brand ambassadors and German actors Kostja Ullmann and Stephan Luca will be attending the event to get a taste of the ultimate Stadium Racing championship.

Land Rover’s commitment to the Series extends to its sponsorship of two of the Series’ full-season entries, Land Rover BAR Academy and Red Bull Sailing Team. “Of course, we’ll be keeping our fingers crossed especially for the Land Rover BAR Academy,” added Uhrig.

“These young sailing talents have already proved to be strong contenders among the world and Olympic champions. Furthermore, they have recently won a prestigious trophy for the UK in their triumph in the Red Bull Youth America’s Cup. This promises to be an exciting sailing event this August in Hamburg.”

Source: Land Rover