Vivid Sydney Breaks Global Record

Vivid Sydney, the world’s largest festival of light, music and ideas, has once again cemented itself as a record-breaking international event.

Guinness World Records, the global authority on record breaking, has awarded Vivid Sydney installation Dreamscape with the title for the ‘Largest interactive lighting display’.

Made of 124,128 lights, Dreamscape, created by Vivid Sydney veteran 32Hundred Lighting, links the entire Circular Quay precinct from the iconic Sydney Opera House to the Sydney Harbour Bridge into one cohesive canvas of light.

It allows participants to decide the colour, texture and pattern of the lighting across the cityscape via 3D interactive modelling in a control room in Circular Quay.

With the simple touch of a button, Vivid Sydney guests of any age have the power to create their own masterpiece, using the harbour city as their muse.

In achieving the Guinness World Records title, Dreamscape trumped its own Vivid Sydney 2016 predecessor, Dress Circle, which was also a 32Hundred Lighting creation that illuminated Circular Quay.

This year, the addition of the Cahill Expressway to the installation adds an additional one kilometre of lights to the record.

Sandra Chipchase, CEO of Destination NSW and Executive Producer of Vivid Sydney said, “Each year when we produce Vivid Sydney we want interstate and international visitors to be awed by what they see and we want locals to be proud of what our city brings to the world.

Breaking a Guinness World Records title shows the global calibre of our festival and breaking our own title shows that we will never rest on our laurels.”

Iain Reed, Managing Director of 32Hundred Lighting said, “We are beyond thrilled to break our own Guinness World Records title and be internationally recognised for our work.

Our team is so passionate about what we do and it’s a pleasure to be part of Vivid Sydney once again, illuminating this great city!”

Those wanting the opportunity to experience and interact with the record-breaking installation have until 17 June to head down to Vivid Sydney and join in the action.

Source: Vivid Sydney

Sensis X Vivid 2017 Exclusive CEO Club Event

If there is a brilliant way to see Vivid, it is certainly by taking a boat around the harbour.

I couldn’t believe the amount of people waiting for boats and special chartered Vivid cruises as we jumped onto one at King Street wharf in Sydney.

The whole thing certainly is a great investment into Sydney – especially in the winter when the city does tend to quiten down for a couple of months.

Leading marketing company Sensis really made its mark with its first major Sydney event partnership with the CEO Club Event as part of the Vivid Sydney 2017 Festival.

Over 200 guests, including myself and a few fellow media types,  were taken on a cruise of the harbour to take in the lighting activations.

That was before a cocktail event at the MCA, hosted by John Allan, Sensis CEO and James Ciuffetelli, Executive General Manager Sensis which featured a sensational performance from Guy Sebastian, marking his last performance before his new album is released.

The star studded guest list included: 

  •  Margaret Zhang – International model and stylist
  •  Adam Goodes and Natalie Croker – 2014 Australian of the Year and Sydney Swans legend
  •  Samuel Johnson – 2017 Gold Logie winner
  •  Kieran Jack and Charlotte Goodlet – Former Sydney Swans captain and his fiancé.
  •  Erin Holland – Former Miss World Australia 2013
  •  Michael Brown – Beauty expert and writer
  •  Lauren Vickers – International model

Source: Sensis

Dom Pérignon Lux event with Vivid Sydney at the MCA

Dom Pérignon hosted ‘LUX’, an evening of luminous creativity, coinciding with Vivid Sydney. Guests gathered on the Sculpture Terrace at the Museum of Contemporary Art Australia in the dress circle of the harbour and experienced a dazzling evening of light, luxury and the world’s best Champagne.

Dom Pérignon collaborated with legendary Creative Director Tony Assness who produced the event, which has taken its moniker named the Latin term for light. Dom Pérignon and Tony Assness conceived an immersive experience blending light, sound and taste, a journey into the senses.

Guest including Stephen Ormandy, Louise Olsen, Christopher Esber, Michael Lo Sordo, Marina Afonina, Filomena Natoli, Travis Balcke, Steve Cordony & Monika Tu sipped Dom Pérignon served from glowing bottles, lasers etched graphic patterns across the Sculpture Terrace.

Later in the evening, dancer and installation artist Bhenji Ra performed, and DJ Valerie Yum and DJ Grass AKA Simon Pongrass donned the iconic Dom Pérignon Helmut and entertained guests with mystical tunes.

Dom Pérignon is the most prestigious Champagne House in the world. Created by Dom Pierre Perignon, since 1668, Dom Pérignon has been the favorite champagne of royal courts, stars and VIPs, attracted to the unique, rare Dom Pérignon style throughout all vintages. This year, we enjoy the Dom Pérignon of 2006, a vintage that as with every Dom Pérignon, embodies the Power of Creation.

Source: Dom Perignon

Tiffany & Co. Celebrate Launch of New HardWear Collection with a Party in Sydney

Tiffany & Co. celebrated the Australian launch of the new HardWear Collection with a dazzling party attended by Australia’s most stylish.

The party officially launched the new collection and campaign, featuring Lady Gaga.

Approximately 250 guests attended, which included Lara Worthington, Sarah Ellen, creative director of Oracle Fox Amanda Shadforth, Kate Waterhouse and Yan Yan Chan. The evening also featured a special performance by Say Lou Lou, who serenaded the audience with a selection of their best hits, including Staying Alive.

Source: Tiffany & Co

Moncler Supports AmfAR Cinema Against Aids in Cannes

Moncler once again partners with amfAR for the Cinema Against AIDS Gala After Party, at Hotel du Cap-Eden-Roc, Cap d’Antibes during the Cannes Film Festival.

As with previous years, the event will take place on the panoramic terrace of Eden-Roc, a unique location set between the rocks and the sea on one of the most exclusive and picturesque stretches of the Côte d’Azur.

The theme of this year’s event is 1920s Hollywood, and Moncler interprets it with an original hand, with technological research and the Maison’s own style combining to encounter the cosmopolitan and sophisticated atmosphere of those years.

The amfAR Cinema Against AIDS Gala is one of the most eagerly anticipated charity events of the Film Festival, owing to the multitude of appearances by international artists and stars.

Carine Roitfeld will curate the show of exclusive models created by designers from the most prestigious international fashion houses, which will also include the Moncler Gamme Rouge.

All the garments will be auctioned during the evening to raise funds for amfAR.

Remo Ruffini, President of Moncler comments: “We have been collaborating with amfAR for several years, because I firmly believe in their ‘Countdown to a Cure’ project, which is aimed at finding a cure for AIDS by 2020.

The progress made thanks to constant hard work in the sector of research, prevention and education has helped to strengthen my enthusiasm for adhering to this mission, which amfAR has been supporting for decades.

It is a battle undertaken not only to eradicate a terrible disease, but also to promote great research and education programmes”.

Source: Moncler