Bondi Hipsters star in new destination marketing campaign for Travel Portland

Travel Portland is flipping destination marketing on its beanie-wearing head with an exciting new campaign launching today featuring Dom and Adrian, aka Christiaan Van Vuuren and Nick Boshier, aka the Bondi Hipsters.

Over a series of eight episodes dropped over a five-week period on Facebook and YouTube, viewers will get to follow the pair on their pilgrimage to Portland – the city that’s “cool af” – and their inspirational mecca to explore new business ventures and outcool the Portland locals.

“Portland as a destination is anything but traditional,” said Ajay Date, Vice President of Marketing for Travel Portland, the city’s destination marketing organisation. “So, we want to tell our story in a way that really stands out for potential travellers.

The Bondi Hipsters are the perfect partners to get the message across in an entertaining way.  We hope travellers will come away with a better understanding of Portland without the hard sell that often comes along with travel marketing.”

A music video style episode will kick off the campaign.  It provides glimpses into the journey to come as the Bondi Hipsters riff about “Heading to Portland to be a creator, maker, originator … designer, founder, generator.”

In the following instalments, the pair will showcase the city as they look to take what’s cool and make it better, forging new paths as winemakers (collabs not blends!), fashionistas – with their new “Nuclear Winter” designer line, zealot baristas with strict standards of behaviour, craft brewers with a questionable brand and donut makers baking “don’t nuts.”

Along the way they meet a collection of Portland locals who “organically” reveal that the city’s cool factor is ultimately bigger than the two of them.

The US is a “must-see” holiday choice for travellers from Australia and New Zealand – still ranking #1 as the most visited long-haul destination.

“We know that the culture of a city and its people influence their travel choices, so we wanted to really bring that to the forefront,” said Date. “Our goal is to make Portland shine as a US travel destination to consider, showcasing its thriving creative community in all things food, craft beer, wine, coffee, music and design.”

Australia’s leading travel agent, Flight Centre, has come on board to help extend the message and is the call to action point for a competition that will run alongside the campaign offering consumers the chance to win a trip for two to Portland following in the Bondi Hipsters’ footsteps and staying in the hip and newly expanding Jupiter Hotel.

To enter, consumers need to click on https://www.flightcentre.com.au/win

“We are so excited to see the reaction to the Bondi Hipsters taking the next step on their journey and meeting their Portland counterparts,” said Date. “Once people have watched Dom and Adrian take on Portland, we hope they will come and experience the city for themselves.”

Source: Travel Portland


Baz Luhrmann directs fashion campaign - Erdem X H&M

There is no doubt about Baz Luhrmann.
Baz has turned his creative hand to just about everything and his latest sees him hooking up with fashion retailer H&M and renowned designer label, Erdem.

The visionary film maker Baz Luhrmann has created a unique and spectacular cinematic short film exclusively for ERDEM x H&M. “The Secret Life of Flowers” is set in a grand country mansion with a full cast of actors and models. The film will also debut an exclusive new track by Years & Years, “Hypnotised”. Treating the short film like a full movie in itself, it has all of the passion, drama and vivacity that has made Baz one of the world’s greatest living film makers.

“I wanted the film to be like a whole movie. It’s a very modern love story, set in a country house that is full of its own secrets and it’s like a metaphor for our times – it’s harsh out there in the world, but in here, the things that really matter keep growing in an eternal spring,” says Baz Luhrmann.

Baz Luhrmann’s film for ERDEM x H&M is set in a mysterious country mansion where it is “always spring”. The house is like its own private world that is always filled with flowers, influenced by ERDEM’s celebrated floral prints. When young friends come to stay, a magnetic love triangle begins, in the film starring upcoming actors Tom Rhys Harries, Hero Fiennes Tiffin and Ruby Dagnall.

They are joined by acclaimed actress Harriet Walter, as well as super models Saskia de Brauw, Imaan Hammam, Grace Hartzel, Fernando Cabral, Neels Visser and Tony Ward. Throughout, Baz used pieces from the ERDEM x H&M collection to define the characters and propel the narrative, while the new track by Years & Years captures the mood of positivity, friendship and love.

Baz Luhrmann has created some of the best-loved films of our times. He has directed Moulin Rouge!, William Shakespeare’s Romeo + Juliet, The Great Gatsby and Strictly Ballroom, and most recently created the TV show The Get Down.

The ERDEM x H&M collection will be available in selected H&M stores from November 2.

#ERDEMxHM

Source: H&M


Harry Potter And The Cursed Child to open in Australia in 2019 in Melbourne

Sonia Friedman, Colin Callender and Harry Potter Theatrical Productions, producers of Harry Potter and the Cursed Child, have today confirmed the record-breaking production will open in early 2019 in Melbourne, Australia, exclusively and only at Melbourne’s Princess Theatre.

Performance dates and ticketing details will be announced soon. Visit HarryPotterThePlay.com to sign up to the mailing list and receive ticketing information and news.

Victorian Premier Daniel Andrews said; “Exclusive to our region, this award-winning production will arrive in Victoria after its world premiere in London’s West End and a highly anticipated opening on Broadway. To secure a production of this calibre is a testament to Melbourne’s standing as an arts and cultural capital and leading global city for theatre.

We encourage all Victorians, and our friends from across the country, Asia and the world, to join us in welcoming Harry Potter and the Cursed Child to Melbourne.”

Producers Sonia Friedman and Colin Callender said:  “When we embarked on this journey, it was an objective to ensure we could get the production to Australia as soon as logistically possible. You can’t ever assume a new play is going to have a further life, but we knew that if Harry Potter and the Cursed Child did have a life beyond London and Broadway, that the next stop would be here.

“The Harry Potter stories have millions of fans across the globe, and so we’re very happy and proud that we’re able to bring our beautiful production to Australia, where we know a whole new audience will experience the eighth story. Melbourne is a fantastic city with such wonderful culture and heritage, and so we’re thrilled that the gorgeous Princess Theatre will be Cursed Child’s next home.”

Based on an original new story by J.K. Rowling, Jack Thorne and John Tiffany, Harry Potter and the Cursed Child is a new play by Jack Thorne, directed by John Tiffany. The production is one play presented in two parts. Both parts are intended to be seen in order on the same day (matinee and evening) or on two consecutive evenings.

Harry Potter and the Cursed Child is the eighth story in the Harry Potter series and the first official Harry Potter story to be presented on stage. The critically acclaimed production received its world premiere in July 2016 at the Palace Theatre in London where it continues to play to sold out houses.

Harry Potter and the Cursed Child has won 22 major theatre awards in the UK and is the most awarded production in the history of Britain’s prestigious Olivier Awards, winning a record-breaking nine awards earlier this year including Best New Play and Best Director. The play will open on Broadway in April 2018 at the Lyric Theatre in New York.

It was always difficult being Harry Potter and it isn’t much easier now that he is an overworked employee of the Ministry of Magic, a husband, and father of three school-age children.

While Harry grapples with a past that refuses to stay where it belongs, his youngest son Albus must struggle with the weight of a family legacy he never wanted. As past and present fuse ominously, both father and son learn the uncomfortable truth: sometimes, darkness comes from unexpected places.

Source: Harry Potter and the Cursed Child


Twitter to live stream 2017 Melbourne Cup

Twitter, Seven Network, and the Victoria Racing Club (VRC) today announced a deal to live stream the 2017 Emirates Melbourne Cup to an Australian and global audience. Twitter and the VRC collaborated in 2016 to stream the Emirates Melbourne Cup, and have expanded the partnership in 2017 with additional live content.

As well as ‘the race that stops a nation’™, this year Twitter users can look forward to a live stream of the marquee races of AAMI Victoria Derby Day, Kennedy Oaks Day, and Emirates Stakes Day, live and free to Twitter users in Australia.

In addition to live and free broadcast coverage across the Seven Network, the live race streams will also be available to logged-in and logged-out users on Twitter and connected devices. Fans will be able to access the live streams at melbournecup.twitter.com, via the free 7live App and 7live.com.au website or on @FlemingtonVRC and @7HorseRacing.

Twitter will also feature additional premium highlights from the Melbourne Cup Carnival, including the racing action, fashion and celebrities, and a range of behind the scenes action.

“Twitter is where the world of sport is happening every single day, and Australian sporting events don’t come more iconic than the Emirates Melbourne Cup,” said Suzy Nicoletti, Twitter Australia’s Managing Director. “Live streaming the race that stops a nation was a huge success for us in 2016, with double the number of Tweets on the previous year, and #MelbourneCup trending number one in 12 countries, so we can’t wait to go bigger and better in 2017.”

“We were thrilled to partner with Twitter to stream the Emirates Melbourne Cup to a worldwide audience last year, and we’re excited to be expanding this partnership in 2017, creating a truly global channel, ensuring anyone, anywhere can watch the Emirates Melbourne Cup, ” said Victoria Racing Club Executive General Manager Commercial Operations, Nick Addison.

“By leveraging the power of Twitter’s enormous real-time platform for reaction, commentary, analysis, and more, this partnership will again let Twitter users watch Seven Network’s exceptional production and interact with the action on and off the track as it happens.”

Patrick Moloughney, Seven’s Network Director of Sport Sales, said, “Packaging the thrill of 7Sport’s expert coverage with even greater amplified content of the colour, movement and style that is the Melbourne Cup Carnival has allowed brands to get closer than ever before. In a combined 7Sport and Twitter offering, the packaging and partnership is a fine example of organisations collaborating to offer brands and consumers a heightened user experience.”

The live stream and highlight clips on Twitter will also include advertising packages with TV-style ad spots and pre-rolls. Content sponsors will include Tabcorp, Lexus and AAMI.

The 2017 Melbourne Cup Carnival live stream on Twitter schedule is as follows:

AAMI Victoria Derby Day – AAMI Victoria Derby: 3:50pm AEDT, Saturday 4 November 2017 (Australia only)
Emirates Melbourne Cup Day – Emirates Melbourne Cup: 3pm AEDT, Tuesday 7 November 2017 (available globally)
Kennedy Oaks Day – Kennedy Oaks: 5pm AEDT, Thursday 9 November 2017 (Australia only)
Emirates Stakes Day – Emirates Stakes: 4:55pm Saturday 11 November 2017(Australia only)


Perrier-Jouët Celebrates at the Garden of Wonder

Last night Maison Perrier-Jouët celebrated the expansion of its collection with the release of Perrier-Jouët Blanc de Blancs; a vivacious new cuvée which pays tribute to the Maison’s signature Chardonnay style.

At dusk, guests gathered at The Garden of Wonder by Perrier- Jouët, a private residence in Sydney’s exclusive beachside enclave Tamarama, and enjoyed Perrier-Jouët Champagne and a menu created by acclaimed two hatted chef Josh Lopez. Maison Perrier-Jouët hosted the event in parallel with its partnership with iconic Sydney exhibition Sculpture by the Sea, of which it is a Significant Partner.

The Garden of Wonder by Perrier-Jouët has been curated to bring to life Perrier-Jouët’s passion for beautiful design and art, with numerous artworks brought in especially from Perrier-Jouët’s home in Epernay, France – Maison Belle Époque.

Artistic highlights on display include the interactive Curiosity Cloud by Austrian design duo Mischer’traxler and wall-size video installation by Miguel Chevalier. Both artworks have taken inspiration from the principles of Art Nouveau, the artistic movement that has shaped Perrier- Jouët’s identity.

The guests also had the rare opportunity to explore the world-renowned Maison Belle Époque in 360 degrees, with the ground floor of the private home being transformed into a sensory experience to give guests the feeling of being within the iconic cellars that are so integral to the development of each bottle of Perrier-Jouët.

Notable guests included: Axelle de Buffévent (Style Director, Martell Mumm Perrier-Jouët), Deborah Symond and Ned O’Neil, Dina Broadhurst, Saskia Havekas and Gary Heery, Maurice Terzini and Lucy Hinckfuss, Rebecca Vallance, Hermione Underwood.

Created by Chef de Caves Hervé Deschamps, Perrier-Jouët Blanc de Blancs is the first new cuvee to be developed for the Maison since he created the iconic Belle Époque Blanc de Blancs 20 years ago.

Maison Perrier-Jouët is one of France’s most historic and distinctive champagne houses, renowned for its elegant floral cuvées. Influenced by its founders’ love of nature and art, Perrier-Jouët creates exceptional experiences and moments of wonder that enhance everyday life.

Source: Maison Perrier-Jouët